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Do you want to know what it feels like for Jennie and Drake to sleep on millions of sheets? How does the top bedding brand Hästens interpret the "art of sleep"?

by wanghuaiyong 24 Jan 2024
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Recently, Jennie, a member of the popular girl group BLACKPINK, revealed her private skin care habits and night care steps in her latest Vlog, giving people answers on how to keep her business open despite her busy schedule.

Jennie recommended a series of skin care products and sleep-aiding fragrances, but she emphasized that no matter how many skin care steps you take, it’s not as good as getting enough sleep. “Only speed is the most important part of regulating the body.”

In addition to having no bad living habits, the bedroom environment is also a key step in promoting sleep. Jennie's sleep quality also comes from the "million mattress" she lies on.

Recently, the Korean variety show "TMI SHOW" used the theme of "expensive interior decorations of celebrities' homes that are worth collecting" and revealed the luxury furniture of celebrities. Jennie, who pays attention to sleep quality, was also on the list. Her mattress comes from Sweden’s top bedding brand, Hästens, and costs 170 million won.

The most representative of Hästens mattresses is the brand's signature blue and white checkered fabric, but this checkered pattern has nothing to do with "rustic style". The checkerboard grids are full of luxury.

Founded in 1852, Hästens is the royal bedding of the Swedish royal family and the designated mattress for the presidential suite of the Four Seasons Hotel in New York.
The Hästens family originally produced saddles and other horse equipment for generations, and the most important raw material and filler for making saddles was horse tail hair. The entire family shook up the saddlery industry at that time, but after the invention of the automobile, people's demand for horseback riding became less and less, so the family turned their attention to the bedding industry.

Because horsetail hair has extremely high air permeability, it can absorb sweat and dehumidify, and can adjust the human body to the optimal sleeping temperature and maintain a comfortable body temperature. Horsetail hair is also very elastic. When twisted into a "braid" shape, it can have good supporting capacity like a spring. The combination of all these elements made horsetail hair an ideal mattress filling, so the family transformed and founded a handmade bed brand under the name Hästens.

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